Current:Home > reviewsAdidas finally has a plan for its stockpile of Yeezy shoes -MacroWatch
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-13 16:06:56
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (35196)
Related
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Senate weighs bill to strip failed bank executives of pay
- How abortion ban has impacted Mississippi one year after Roe v. Wade was overturned
- Taxpayers no longer have to fear the IRS knocking on their doors. IRS is ending practice.
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- Worldwide Effort on Clean Energy Is What’s Needed, Not a Carbon Price
- Where Joe Jonas Stands With Taylor Swift 15 Years After Breaking Up With Her Over the Phone
- Cleveland Becomes Cleantech Leader But Ohio Backtracks on Renewable Energy
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Shawn Mendes and Camila Cabello’s New PDA Pics Prove Every Touch Is Ooh, La-La-La
Ranking
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Obama family's private chef dead after paddle boarding accident at Martha's Vineyard
- Bernie Sanders announces Senate investigation into Amazon's dangerous and illegal labor practices
- Rep. Jamie Raskin says his cancer is in remission
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Rochelle Walensky, who led the CDC during the pandemic, resigns
- Q&A With SolarCity’s Chief: There Is No Cost to Solar Energy, Only Savings
- South Dakota Warns It Could Revoke Keystone Pipeline Permit Over Oil Spill
Recommendation
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Prince Harry and Meghan Markle's Rep Slams Abhorrent Allegations About Car Chase Being a PR Stunt
America has a loneliness epidemic. Here are 6 steps to address it
Ariana Madix Shares Surprising Take on Vanderpump Rules' Scandoval Reunion Drama
The White House is cracking down on overdraft fees
What Dr. Fauci Can Learn from Climate Scientists About Responding to Personal Attacks Over Covid-19
CDC to stop reporting new COVID infections as public health emergency winds down
Jeff Bridges Recalls Being in “Surrender Mode” Amid Near-Fatal Health Battles