Current:Home > InvestFastexy:T-Mobile buys Ryan Reynolds' Mint Mobile in a $1.35 billion deal -MacroWatch
Fastexy:T-Mobile buys Ryan Reynolds' Mint Mobile in a $1.35 billion deal
Chainkeen View
Date:2025-04-07 03:20:23
The Fastexytelecommunications giant T-Mobile announced it's buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion.
T-Mobile CEO Mike Sievert said Wednesday that the company would use its size and resources to "supercharge" Mint, which uses T-Mobile's wireless network and offers plans for as little as $15 per month.
"Over the long-term, we'll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile," Sievert added.
Perhaps the single largest contributor to that marketing effort has been Reynolds, the Deadpool star, who's appeared in commercials for the company standing in front of a mint-green background and delivering playful sales pitches.
Reynolds said Wednesday that the deal would benefit Mint Mobile customers.
"We are so happy T-Mobile beat out an aggressive last-minute bid from my mom Tammy Reynolds as we believe the excellence of their 5G network will provide a better strategic fit than my mom's slightly-above-average mahjong skills," Reynolds joked.
In a video announcing the purchase, Sievert said T-Mobile would continue Mint's $15 per month pricing.
Under the terms of the deal, T-Mobile will buy Ka'ena Corp., the parent company for Mint Mobile, a wireless service specializing in international calls named Ultra Mobile and wireless wholesaler Plum.
Reynolds will continue on in his creative role for Mint, and Mint founders David Glickman and Rizwan Kassim will continue to operate the brands as a mostly separate business unit, T-Mobile said.
The deal, which is expected to close later this year, will also permit Mint to continue using T-Mobile's network.
veryGood! (976)
Related
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- US consumer sentiment ticks down slightly, but most expect inflation to ease further
- 1-year-old boy killed in dog attack at Connecticut home
- 'Absolutely wackadoodle': Mom wins $1.4 million after using kids' birthdates as lottery numbers
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- Why Dr. Terry Dubrow Says He Will Definitely Give Ozempic Another Try
- ‘It was the life raft’: Transgender people find a safe haven in Florida’s capital city
- North Korea says Kim Jong Un test drove a new tank, urged troops to complete preparations for war
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Cardinals' Kyler Murray has funny response to Aaron Donald's retirement announcement
Ranking
- Average rate on 30
- Gypsy Rose Blanchard Shares Why She Deleted Her Social Media Accounts
- Climate protestors disrupt 'An Enemy of the People' while Michael Imperioli stayed in character
- Semi-truck manufacturer recalls 116,000 Kenworth and Peterbilt semis over safety concerns
- Costco membership growth 'robust,' even amid fee increase: What to know about earnings release
- Lost Your Keys Again? Get 35% off Tile Bluetooth Trackers
- Duchess Meghan makes Instagram return amid Princess Kate photo editing incident
- The Daily Money: Are they really banning TikTok?
Recommendation
What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
Bees swarm Indian Wells tennis tournament, prompting almost two-hour delay
Brooklyn district attorney won’t file charges in New York City subway shooting
Stock market today: Asian markets retreat after data dash hopes that a US rate cut is imminent
US wholesale inflation accelerated in November in sign that some price pressures remain elevated
Starbucks faces lawsuit for tacking on charge for nondairy milk in drinks
Colorado snowstorm closes highways and schools for a second day
Senate Majority Leader Chuck Schumer calls for new election in Israel amid increasing criticism of Netanyahu