Current:Home > reviewsAI might take your next Taco Bell drive-thru order as artificial intelligence expands -MacroWatch
AI might take your next Taco Bell drive-thru order as artificial intelligence expands
View
Date:2025-04-24 20:06:07
The next time you pull up to a Taco Bell for a Mexican pizza or a Crunchwrap Supreme, there's a good chance that a computer – not a person – will be taking your order.
Taco Bell's parent company Yum! Brands announced Wednesday that it plans to expand its use of artificial intelligence voice technology to hundreds more drive-thru locations in the U.S. by the end of the year.
The fast-food chain has already been experimenting with AI at more than 100 locations in 13 states, and Yum! Brands said it's found that the technology frees up staff for other tasks and also improves order accuracy.
“Tapping into AI gives us the ability to ease team members’ workloads, freeing them to focus on front-of-house hospitality," Dane Mathews, Taco Bell chief digital and technology officer, said in a statement. "It also enables us to unlock new and meaningful ways to engage with our customers.”
Here's what to know about the AI voice technology, and what other fast-food chains have also tried it.
Amazon sales:When Amazon sells dangerous items, it's responsible for recalling them, feds rule
AI voice tech could take your Taco Bell drive-thru order
If your local Taco Bell is one of the locations targeted for the AI upgrade, you may soon notice you have a different experience when you order at the drive-thru.
Rather than a human employee taking your order, you may find yourself instead talking to a computer.
But are customers who struggle to correctly pronounce some of the items on Taco Bell's menu destined to receive the wrong food?
Apparently not, according to Yum!’s chief innovation officer Lawrence Kim. Kim told CNN that the AI model has been trained to understand various accents and pronunciations from customers – even if they pronounce quesadilla like “kay-suh-DILL-uh."
Kim also told CNN that the AI ordering technology, which should one day be implemented globally, would not replace human jobs.
McDonald's, Wendy's, more have tested AI drive-thrus
Plenty of other fast-food chains have similarly gotten into the artificial intelligence game as a way to ease the workload on their employees and alleviate lengthy drive-thru lines.
Wendy's similarly introduced AI voice technology as part of a pilot program that began in June 2023, as has Carl's Jr. and Hardee's.
But the technology hasn't been always worked seamlessly.
At McDonald's, customers have took to social media to share videos of the mishaps they encountered, including an order of nine sweet teas for one woman, and a seemingly endless order of chicken nuggets for another, despite her protests to stop.
In June, McDonald's announced that the chain would stop using artificial intelligence to take drive-thru orders by the end of July after struggling to integrate the technology. However, reports indicated that the franchise aims to have a better plan to implement voice order technology by the end of the year.
Eric Lagatta covers breaking and trending news for USA TODAY. Reach him at elagatta@gannett.com
veryGood! (3473)
Related
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Rihanna Performs First Full Concert in 8 Years at Billionaire Ambani Family’s Pre-Wedding Event in India
- Reports: 49ers promoting Nick Sorensen to DC, add ex-Chargers coach Brandon Staley to staff
- Have the Courage To Wear a Full Denim Look This Spring With Coach’s New Jean-Inspired Drop
- Travis Hunter, the 2
- Does Lionel Messi speak English? Inter Miami teammate shares funny Messi story on podcast
- Fanatics founder Michael Rubin says company unfairly blamed for controversial new MLB uniforms
- New Research Shows Emissions From Cars and Power Plants Can Hinder Insects’ Search for the Plants They Pollinate
- Nevada attorney general revives 2020 fake electors case
- Map shows falling childhood vaccination rates in Florida as state faces measles outbreak
Ranking
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- Rihanna Performs First Full Concert in 8 Years at Billionaire Ambani Family’s Pre-Wedding Event in India
- Toyota recalls 381,000 Tacoma trucks in the U.S. over potential rear-axle shaft defect
- As Caitlin Clark closes in on all-time scoring record, how to watch Iowa vs. Ohio State
- Paige Bueckers vs. Hannah Hidalgo highlights women's basketball games to watch
- Northern California braces for snow storm with Blizzard Warnings in effect. Here's the forecast.
- Gaza doctor says gunfire accounted for 80% of the wounds at his hospital from aid convoy bloodshed
- The History of Bennifer: Why Jennifer Lopez and Ben Affleck Getting Back Together Is Still So Special
Recommendation
Former longtime South Carolina congressman John Spratt dies at 82
For an Indigenous woman, discovering an ancestor's remains mixed both trauma and healing
Woman behind viral 'Who TF Did I Marry' series opens up in upcoming TV interview
National Pig Day: Piglet used as 'football' in game of catch finds forever home after rescue
What do we know about the mysterious drones reported flying over New Jersey?
In a rural California region, a plan takes shape to provide shade from dangerous heat
Jennifer Dulos Case: Michelle Troconis Found Guilty of Conspiring to Murder
Not your typical tight end? Brock Bowers' NFL draft stock could hinge on value question